Erewhon is setting the new standard for premium, expertly curated, impossibly fresh food. So when this LA-based café and market needed a new application design for their members, they came to altr for a design that could further prove the unique, upper echelon nature of their iconic brand.
Native app design
Figma style guide
Through a rapid strategy development and visual design exploration, we collaborated with the team at Erewhon to create premium look and feel for the app. From macro photography of food that speaks to Erewhon’s precision in food curation, to a dark, rich color palette that makes browsing almost luxurious, we focused on designing a unique brand experience that could only be Erewhon.
Building from the new look and feel, we concepted and designed a guest and member experience that built upon the Erewhon in-store experience: simple, unobtrusive flows with subtle, premium brand-proving interactions. With the Erewhon app, we’re heightening the Erewhon membership experience and making shopping more convenient for all of their customers
Their creative design is their biggest strength.
Kabir Jain, Chief Growth Officer, Erewhon Market
Becton, Dickinson, and Company