In order to better serve the needs of people with Type 2 diabetes, BD set out to create a central, digital hub for people to manage all aspects of their care – from tracking personal health data to the behavioral, educational and emotional support intended to help them make healthy life choices.
User journey mapping
Collaborative work sessions
Through a process which included a national, quantitative study to better understand the needs and challenges of people with Type 2 diabetes at different stages in the management of their disease and multiple rounds of concepting and user testing, our collective teams designed a new, goal-oriented experience that met people where they were in their treatment.
The new BD® Diabetes Care mobile application, designed and built in collaboration with the company’s own in-house team of strategists, designers and developers, delivers a custom coaching experience for people dealing with a diagnosis that lasts a lifetime. From helping people understand their diagnosis and start taking their first steps in managing it, to helping those who have fallen off track a long time after their initial diagnosis, the BD® Diabetes Care app was designed to help empower people and their healthcare providers to achieve and maintain a more healthy lifestyle while dealing with one of the most common chronic diseases in the world.
By working with our UX lead, altr’s design team came up with a wonderful visual interface with intuitive designs for certain features. This has helped triple engagement in the platform.
Ed Liebowitz, Digital Diabetes Product Leader