Research & Plan

Let’s face it: graduate business degrees aren’t cheap. But as an investment, they can be money well spent, especially at a school like Bentley University with the number 2-ranked Career Services (Princeton Review) and number 4-ranked program in terms of salary potential (Payscale). The challenge we discovered in talking with students is that the process of evaluating an investment in school is often too opaque – and questions like “how will this affect my life today and in the future?” are too often left unanswered.

Key Project Methods & Deliverables

Collaborative work sessions

Responsive web design

User journey mapping


Persona development

User testing

Site development


Concept & Test

Through a series of work sessions, virtual user tests, and concepting sprints, we worked with Bentley’s marketing team and enrolled students to create a new site experience designed to help prospective students more effectively evaluate and understand the impact a Bentley education could have on their careers, their personal lives, and their wallet.

Design & Deliver

The new site introduced an evolved, more professional Bentley University brand. Featuring stories and tools to help visitors to find the programs that’s right for them, the new Bentley University Graduate program site was designed to help visitors make a personal and informed assessment of the potential ROI of a Bentley education. Since the new site launched, Bentley University saw graduate applications increase 110% YoY.

I was impressed with how quickly they were able to get their head around our audience and our business.

Valarie Fox, CMO

Scannable program pages that
promote engagement
Tools to determine potential ROI
Program-specific alumni stories
attest to Bentley's value
Showcasing the skills employers need
Slice 1 Created with Sketch.
Interior pages
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