• Digital Product Strategy & Experience Design

    We craft digital experiences that altr consumer perceptions and behaviors – your bottom line.


We’re a focused team of makers and doers who specialize in crafting category-defining digital experiences. We combine strategic insights and a lean, user-centered design process to meet and exceed your business goals. If you’re looking for people with a deep understanding of UX and brand, you’ve come to the right place.

Christine Pillsbury

Christine Pillsbury

Founder, Director of Experience Design

With over 17 years experience, Christine’s been doing UX and Digital before those trendy terms existed. She’s worked for some of the world’s biggest brands, creating award winning, results proven work across channels ranging from integrated marketing campaigns, digital products, applications, websites, CRM and social programs. She has led teams at Ogilvy, Mullen, US Interactive, and was most recently the Group Director of Creative and UX at BEAM Interactive; laser-focused (almost obsessed) with finding, and sometimes creating, the sweet spot between KPIs and what real-human beings want, need, and enjoy.

Geordie McClelland

Geordie McClelland

Co-Founder, Director of Business and User Insights

Geordie has spent his career focused on understanding customer needs and developing new, more compelling ways for companies to serve them. He’s worked for the Coca-Cola Company’s internal Think Tank, as VP Strategy for Straightline International, a senior consultant for Monitor Group’s Marketspace digital practice, and most recently as Director of Strategy at BEAM interactive, where he led insight gathering and strategy development for both B2B and B2C companies in the financial services, technology, automotive, travel, telecom, CPG, information, and healthcare industries.

I started altr because it’s a better model – it doesn’t take dozens or even hundreds of people to make something great, in fact, it’s quite the opposite. We’re not your agency. We’re your Special Ops team.

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Shopping & Conversion

Simplicity, transparency and value make the brands that win. We’re experts at creating experiences that capture and keep the attention of smart, busy consumers.

Financial Tools & Visualization

We’re obsessed with making the complex understandable and actionable – when it comes to money and data, nothing could be more important.

Social & Gamification

From building a following to making an arduous task more doable and enjoyable, it’s about zeroing in on what drives people viscerally and activates them. 

Brand Development & Campaigns

It’s not just about your name, logo or style guide – it’s about crafting how customers find you and  feel about you during every interaction. 

Can we help you altr your product or service?


We’re obsessed with being efficient and thoughtfully fast – because great ideas don’t altr anything until they’re actually launched. And we’re flexible, happy to take a project from start to finish or complement the capabilities of your existing team.

  • Learn & Plan

    First, we start by listening to you and quickly immerse ourselves with the existing project knowledge, goals and milestones. If needed, we’ll do additional research to truly understand your market and target audience; their real-world context, needs, desires and behaviors. Yes, we can and do create documents like Personas, Use Cases and User Flows as needed.

  • Concept & Test

    We’ll concept multiple, competing designs in a down n’ dirty fashion (like on a whiteboard) and share them with you. Then, we’ll refine the direction(s) you choose into detailed wireframes, storyboards and/or prototypes for testing.

  • Design & Deliver

    Finally, we build out a battled-tested concept by adding the visual design layer, animations, content, code, a style guide, QA – whatever it takes to get your product launched. We can also help you with launch PR and plan post-launch optimizations.


Evan Karatzas

Christine is one of the brightest minds I’ve met in the interaction design world. She combines passion and intellect, curiosity and vision with research-oriented strategy and world class creative execution.

Evan KaratzasFounder, Proximity Lab
Colin Hynes

She is not interested in merely building beautiful interfaces or driving business KPIs or invigorating brands. Christine’s passion is in finding the mix between all three while continuing to ask “why?” and “why not?” along the way.

Colin HynesPresident, UX Inc.
Michelle McNeice

There’s not a lot of folks out there that can come up with category shaking concepts one day and (results-proven) micro-enhancements to buy flows the next day. Christine is the real deal.

Michelle McNeiceVP, Group Account Director, Digitas
Glenn Kennedy

Passionate, innovative, imaginative, tasteful, relentless, inspiring, ethical, tenacious, compassionate, intellectual, infectious, efficient. Christine’s a pro through and through.

Glenn KennedyFounder & CD, Zero Degrees
Anthony Johndrow

Geordie is a brilliant strategist with an ability to solve problems and drive change, both among his peers and for his clients. Seldom content to simply search and reapply, Geordie is always thinking of new ways to challenge accepted thinking.

Anthony JohndrowManaging Partner, North America at Reputation Institute
Emily Haas

Geordie is an inspiring leader whose management style is infused with commitment to helping clients achieve their goals. He fosters a collaborative work environment where team members have the support and the encouragement to ask questions and reshape the way they approach challenges.

Emily HaasSenior Account Executive at Microsoft